|
What's New (Or Improved) In Health Sites
Wall Street Journal
By Laura Landro
January 7, 2009
The Internet has long drawn people seeking information about health
care. Last year, health Web sites drew about 72 million unique
visitors, up 14% from a year earlier, according to comScore Inc.,
an online-marketing research firm that tracks some 200 such sites.
Such strong growth comes as sites increasingly focus on some of
today's leading consumer health concerns, including prescription-drug
safety, quality of care, and the ability to network with other
patients facing similar health problems.
Health-care information providers have seen big changes over the
past year or so. Two of the most popular sites, Revolution
Health and EveryDayHealth, merged to surpass longtime leader WebMD Health
Corp. as the largest health site as measured by unique visitors.
Google Inc. and Microsoft Corp. launched competing ventures that
allow patients to store their medical records online. And HealthCentral
Network sold a minority investment to Barry Diller's IAC/Interactive
Corp. and the two companies set up a partnership to sell advertising
to pharmaceutical companies.
While many health Web sites have enriched their offerings, privacy
issues remain a concern as users are able to enter personal information
and receive customized alerts and health messages. Consumers should
read the privacy policies of the sites carefully and be sure to
opt out of any features that share personal information with marketers
if they don't want to be contacted.
Advertiser-supported sites can be very useful and are chock-a-block
with health information. But they can bombard users with ads. Sites
offered by the government and nonprofit groups generally carry
no ads, though some nonprofits may receive support from companies
or foundations.
Here are some free new sites, or ones that have been recently
expanded, that are worth checking:
Consumermedsafety.org: This new site is sponsored by the Institute
for Safe Medication Practices, a nonprofit watchdog group that
tracks and analyzes reports, mainly from hospitals and health-care
professionals, of medication errors and safety risks. The site
offers consumers various methods for learning about medication
safety. It also allows users to report to the institute, anonymously
if they prefer, on problems or safety concerns with medications,
including adverse reactions. The site, in partnership with iguard.org,
a free drug-safety-alerting service, allows users to sign up for
personalized news alerts on manufacturers' drug recalls and alerts
issued by the Food and Drug Administration. My favorite feature:
Fill out an online form on the medications you take, and the institute
will send you information on drug-safety ratings, possible interactions
among your medications, side effects and reviews from other patients.
WhyNotTheBest.org: This new site from the nonprofit Commonwealth
Fund compares care at 4,500 hospitals nationwide, using data from
Medicare's Hospital Compare Web site and the federal government's
Hospital Consumer Assessment of Healthcare Providers and Systems
survey. The site is primarily aimed at health professionals, but
consumers also can readily check on their local hospitals. By entering
New York City in the site's search engine, for example, I was able
to compare how 17 hospitals in my city performed on various measures
of safety and good care. Two such measures: How often a hospital
gives surgical patients treatment to prevent blood clots, and how
often heart-attack patients are given aspirin on arrival (two gauges
of appropriate care used by Medicare and others that should be
followed but aren't always).
HazMap (hazmap.nlm.nih.gov): This federal database is designed
to provide health and safety professionals and consumers with information
about exposure to chemicals and biologic substances at work and
with certain hobbies. The site recently added 180 new chemical
profiles, and now covers more than 2,000 chemical agents and 225
occupational diseases. Consumers can search by symptoms or diseases.
For example, a painter or dry-cleaning worker exposed to solvents
can search by job type to learn of potential reactions such as
dizziness, headache and lung irritation. And by searching through
types of diseases, workers can learn of occupational hazards, such
as an association between stomach cancer and rubber workers. Also
worth checking is the related ToxTown site at www.toxtown.nlm.nih.gov,
which has consumer-friendly information on toxic chemicals and
environmental-health risks.
EverydayHealth.com: The site, which recently merged with Revolution
Health, links 24 separate health sites catering to various interests.
The pregnancy-information site, for instance, is based on a best-selling
series of books and is found at WhatToExpect.com. Another, CarePages.com,
allows hospitalized patients and families to set up their own Web
sites to keep relatives and friends posted on the patient's progress.
EverydayHealth.com also allows consumers to create personalized
home pages with health news and advice tailored to their interests,
or to join community groups or start their own health blog. Another
useful feature is calculators, including ones for calorie intake
and body-mass index.
Overall, the combined sites had more than 25 million unique visitors
in November, according to comScore. The popular WebMD site, by
comparison, had about 18.2 million visitors that month. WebMD has
expanded its offerings to include a new interactive diet and nutrition
center and has struck a deal with the FDA to send public-health
alerts to registered users.
HealthCentral.com: This is a network of sites covering various
conditions such as attention deficit hyperactivity disorder and
diabetes. Users can sign up for news alerts and updates, join communities
and watch videos of experts discussing treatments. The home page
has a cool symptom checker that can be used to check by gender
and body part. I clicked on "woman" and "legs" to answer several
questions about the onset and severity of pain in my hip (yup,
it could be the early onset of arthritis). But the ads can be intrusive
-- to advance beyond the first section of a news story on the health
risks of clearing snow from your driveway, I had to click past
an ad for a new snow blower.
Google Health (google.com/health) and Microsoft Health Vault (healthvault.com):
The rival sites offer a number of health-management tools. Google's
site, for instance, allows users to refill prescriptions online
at participating local drugstores and to seek a second opinion
on a medical question via an online consulting service from partner
The Cleveland Clinic (for a $565 fee). Microsoft's features include
programs that can link to home devices such as a blood-glucose
meter or a heart-rate monitor to track readings and provide them
to physicians.
But the sites' main benefit is that it allows individuals and
families to create their own free online medical records, and to
share these with physicians if they choose. Despite concerns about
security and privacy, there is something pretty appealing about
having your medical history, medication lists and lab reports on
a secure Web site that you can get to in an emergency, particularly
since most doctors still haven't switched to electronic medical
records in their offices. But for backup, I still advise my mother's
strategy: keeping paper copies of everything.

|