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Mobile Billing Co. MBlox Rings Up $22M
VentureWire
By Timothy Hay
January 28, 2008
Continuing its growth spurt, mobile billing and messaging company
MBlox Inc. has closed a $22 million fifth round of funding to expand
its product line and eye other companies for possible mergers and
acquisitions.
The new round was led by an undisclosed institutional investor,
said MBlox Chief Marketing Officer Steve Livingston. Joining in
the round were past investors Norwest Venture Partners, Novus Ventures,
Scale Venture Partners, Avanti Capital, Trident Capital, Entrepreneur's
Fund and Duff Ackerman & Goodrich.
MBlox has raised a total of $65.6 million in venture funding since
2001, VentureWire records show.
The newest round "gets [MBlox] closer to the public markets," Livingston
said. He added that the company was "exploring the option" of going
public, but was also looking at merger possibilities or snapping
up other companies.
"M&A, in our business, means expanding geographically," Livingston
said.
MBlox merged with SMS provider MobileSys in 2003 in a deal with
undisclosed terms, records show.
The company - with offices in Sunnyvale, Calif.; Dusseldorf, Germany;
Madrid; Sydney, Australia; Stockholm; and Paris - has between 250
and 300 employees, Livingston said.
MBlox facilitates transactions between mobile customers and third-party
content providers, for instance companies selling ringtones and
games. This frees up wireless carriers to concentrate on more pressing
matters, the company has said.
MBlox's revenue comes from sharing the proceeds from sales between
content providers and carriers. In 2006, the company counted some
1.4 billion completed transactions, with $500 million changing
hands. Revenue at MBlox has gone up about 40% per year, Livingston
said, declining to provide specific figures. The company has done
business with some 500 mobile carriers, he said.
"We haven't closed the books on 2007 yet, but our growth rate
is still on the same trajectory," he said. While he would not discuss
the company's valuation, Livingston said this was "a significantly
up round."
The new round brings no new members to the board at MBlox, Livingston
said.

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