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Mercado to sell off assets to Omniture
PE Week Wire
October 15, 2008
Omniture Inc. (Nasdaq: OMTR) has agreed to acquire certain assets
of Mercado Software Inc., a Pleasanton, Calif.-based provider of
e-commerce search, navigation, and merchandising solutions. The
deal is valued at approximately $6.5 million cash and the assumption
of certain related operating liabilities. Mercado had raised over
$70 million in VC funding, including a 2004 recap. Existing shareholders
included Pitango Venture Capital, Eucalyptus, The Challenge Fund,
Consensus Group, Star Ventures, Tamir Fishman Ventures and Valley
Venture Capital.

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